Law School for Marketers: Decrypting the Complex World of Litigation to be a More Valuable BD Professional

What is the rocket docket?

What is a qui tam plaintiff?

As a legal marketer, you tell your lawyers that creating loyal relationships with clients requires an in-depth understanding of their clients’ businesses, industries, and objectives. Similarly, it is also imperative that legal marketers understand the business of the clients they serve— the lawyers.

Topics will include:

·      An overview of the state, federal, and appellate court systems;

·     The stages of litigation, including motion practice, mediation, arbitration, and trials;

·     Simplifying complicated—and common—terms and jargon, such as FCPA, FCA, and FLSA;

·     Demystifying a court filing;

·     Selecting the right litigation-spotting tools to meet your specific goals;

·     How to set up effective searches to capture filings against clients, with specific claims, and in specific jurisdictions;

·     Quickly identifying high-value cases and filtering out nuisance cases;

·     How to effectively launch a firm-wide litigation-spotting protocol; and

·     Demonstrating ROI by tracking and communicating success.

Date:

Thursday, April 25, 2019

Time:

11:30 a.m. - 12:00 p.m.

Registration, Lunch & Networking

12:00 p.m. - 1:00 p.m.

Presentation

Cost:

$25 LMA Members

$35 Non-Members and any registrations after April 22

Note: You must be logged in to the LMA website to receive the member rate.

Location:

Shook, Hardy & Bacon

2555 Grand Boulevard

Kansas City, Missouri 64108

Parking:

Complimentary parking is available at 2555 Grand Blvd. Please park in any space not marked “Reserved.” Please pull a parking ticket as you enter the garage, and our receptionist will issue you a parking voucher at the check-in table in the lobby.

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Is this your first LMA Midwest meeting? First-time attendees can regsiter for free. Please contact Kansas City Chair Lori Rickman for a registration code.

ABOUT THE PRESENTERS:

Kimberly Rennick, Chief Client Development & Marketing Officer, Shook, Hardy & Bacon

Kim leads business development, client retention and marketing initiatives for Shook. She understands every facet of the legal industry having practiced as a lawyer, and worked as a sales executive and consultant to the AmLaw 100.

Alison Talbott, Communications Director, Shook, Hardy & Bacon

Alison leads Shook’s Communications Team providing strategic vision and hands-on technical experience to develop brand messaging, advertising and public relations for the firm. An experienced writer, Alison crafts content that stands above others and gains results in today’s saturated media landscape.

Scott Russell, Competitive Intelligence Supervisor, Shook, Hardy & Bacon

Scott is highly experienced in locating and analyzing company and industry information to set up Shook’s attorneys for success. He is able to connect the dots between relevant external data and internal firm knowledge to produce on-point action insights to drive business development.