ALA Webinar

May 15, 2013
1:00 PM - 2:00 PM
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Bryan Cave LLP
1200 Main Street, Suite 3500
Kansas City, MO 64105
http://www.bryancave.com
Directions
Join KCALA members for an ALA Webinar! Please register at least one week in advance. If we have enough registrations, KCALA will purchase the Webinar.
Host: Tina Mateski, [email protected]
- Review the results of the joint research done between ALA and LMA
- Discuss how law firm leaders communicate about marketing
- Identify ways to measure success
- Explain how law firms can improve marketing and business development performance
- Summarize best practices
Marcie Borgal Shunk is a Principal with BTI and also serves as BTI’s Lead Analyst. She brings more than 10 years of experience of strategic analysis and all aspects of client relationships at professional services firms. Shunk drives BTI’s analytical strategies to uncover the most insights from BTI’s proprietary research with more than 6,000 key individuals who acquire and manage professional services.
Michael B. Rynowecer is the President and Founder of The BTI Consulting Group. He is widely recognized as one of the leading analysts and visionaries in all aspects of client relationships and client satisfaction. Rynowecer conceived, designed and built the first and only continuing benchmarking survey of client satisfaction and the ever-evolving expectations of clients. With more than 5,000 in-depth individual interviews, the survey has grown into the largest independent knowledge base on how top executives select and evaluate professional services firms.
For Live Program Only:
CLM? App Credit (Functional Specialists): 1 hour of credit in the subject area of Legal Industry/Business Management (LI) towards the additional hours required of some Functional Specialists to fulfill the CLM application.
CLM Recertification Credit: 1 hour of credit for CLM Recertification in the subject area of Legal Industry/Business Management (LI).
Tickets
$0.00 ALA Webinars are paid for by KCALA - Free to Members!
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